Appearance-obsessed men ’cause over 2.2 million car crashes’

Appearance-obsessed men 'cause over 2.2 million car crashes'

VANITY-obsessed male motorists that constantly fawn over their reflection in the rear view mirror and groom themselves while driving are responsible for millions of car crashes, new research has revealed.

Britain’s landscape, the fairer sex and mobile phones may be just a few of the well-documented reasons why a man’s eyes might unwisely wander from the road while driving.

However, nothing it would seem is more distracting to the modern male motorist than his own reflection. Obsessing over their hair, applying fake tan and posing in the rear view mirror are the most common causes of crashes amongst vain male drivers – now being dubbed Motorsexual Men.

According to new research, vanity-obsessed male motorists have caused an estimated 2.2 million accidents on the roads in the last 12 months alone. On average, a vanity-related crash results in £653.20 damage to a car, the research by from MORE TH>N Car Insurance shows.

Whether it’s styling their hair, inspecting their complexion, pouting and posing or checking the brightness of their pearly whites, a car’s mirror is perfectly positioned to let groomed guys gaze at their own face while in the car.

What’s more, an estimated 1.3 million Motorsexual Men will regularly apply facial moisturiser, fake tan, and even male foundation when in control of a moving vehicle.Many male drivers appear to be so preoccupied with their own appearance that a whopping 2.9 million will linger on their reflections between five and ten times in the space of a single 30 minute car journey, the research shows.

With roughly 4.8 seconds taken up each time they check themselves out, that means millions of male motorists could be spending up to 48 seconds with their eyes fixed on themselves instead of the road.

“We’ve heard a number of cautionary tales of women trying to apply makeup when driving, but until now men fawning over their own appearance behind the wheel was an unexplored area,” Matt Pernet at MORE TH>N said.

“This research shows that Motorsexual Men are significant in their numbers and are putting their safety and the safety ofothers at risk by valuing the importance of their own reflection over that of the road ahead.”

Arguably bearing more similarity to the beauty floor of a department store than a mode of transport, nearly half of the gents asked in the survey, also claimed that they always keep the inside of their motors fully-stocked with grooming products.


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